“Founder + CEO: Callalily England
In pursuit of changing the way the world views raw, vegan and gluten-free food, Callie England packed her bags and drove a U-Haul halfway across the country.
“It’s quite simple; my goal is to show the world that you can eat a diet high in raw foods, regain optimal health and still rock hot pink lipstick while doing so.”
Three years ago Callie created her blog, Rawxy.com, after realizing people had preconceived notions in regards to a lifestyle including living foods. She was passionate about a way of living that had changed her life, but frustrated her friends and family seemed to believe a plant-based diet meant trading in their makeup for a tree house in the woods. Rawxy, the merge of raw and foxy, became Callie’s outlet to persuade even the most superficial skeptics. Fusing her educational background from the Kansas City Art Institute with her love for cooking, Callie used food in it’s most natural state and tailored it with complimentary colors, flavors and styles to create dishes that were straight up foxy. The response Callie received from her friends, family and readers was incredible.
People who would never give raw food the time of day were now requesting food to purchase. Callie was so inspired it motivated her to make her passion her only focus. Callie created Rawxies to further her interpretation of foxy raw, vegan and gluten-free living to the masses. When Callie first created Rawxies, she was living in Kansas City, Missouri and working full-time as a creative director. Callie began selling her cookies through her online blog and after a few months of increased sales, decided to put it all on the line and began working day and night to make her dreams a reality. Ultimately, Callie decided to move to California after finding a gluten-free commercial kitchen in Sebastopol. She packed her bags, said goodbye to her family and friends and drove 2,000 miles west to grow the Rawxies brand.
“I honestly thought I’d never look back. I loved Kansas City, but at the time I saw California as an ideal location with many opportunities to expand the Rawxies brand.”
Callie spent 16 months in the Bay Area and in that time she landed over 60 accounts from New York to California. However, after a few months of sales, Callie quickly realized that the demand for Rawxies was far surpassing what she was actually able to produce. In order to increase production and distribution to meet this higher demand, Callie would need to invest in a dedicated manufacturing facility for Rawxies.
“The easiest decision I ever made was choosing to relocate Rawxies back to Kansas City. The coast is great for vacationing, but I was making a decision that required thinking long term and nothing trumped the idea of planting roots back in the Midwest. Everyone leaves the Midwest to pursue their passion on the coast (guilty as charged), but I was lucky enough to realize where the real opportunity is… and for me and my company, that opportunity lies right here in Kansas City.” Callie now resides in Kansas City, Missouri with her miniature poodle, Polo.”
“WHAT ARE RAWXIES!? The number one question we get. Rawxies are a hybrid of a nutritional food bar and an indulgent dessert: Not quite a cookie, not quite a bar. Rawxies can be enjoyed anytime of the day; breakfast, mid-morning snack, or dessert. While Rawxies are not calorically dense enough to be considered a true meal replacement, they could easily accompany a piece of fruit, a small salad or a cup of (coconut) yogurt to make a deliciously healthy and quick meal. With 175 Calories or less, Rawxies were created for healthy snacking on-the-go.
WHY OATS? Don’t get us wrong, we love nut and date bars, but personally felt like they weren’t maintaining satiation for an extended period of time. Creator, Callie England, wanted to bring in a grain that would slow down the digestion process and create a longer feeling of fullness. High in fiber, oats balance the nuts, dates and coconut to create a snack that won’t leave you reaching for the kitchen cabinet shortly after enjoying. Moreover, Callie created Rawxies with the masses in mind. She understood that oats represented a flavor profile that most people are not only familiar with, but as well, enjoy! So, she utilized such a product as her primary ingredient… After all, who says healthy food can’t taste great!? Not us.
WHAT SETS RAWXIES APART FROM TRADITIONAL LOW/NO SUGAR PRODUCTS? Rawxies are different from most traditional low carb/low sugar products, because Rawxies do not contain artificial sweeteners. Traditional low sugar products are often overflowing with what is labeled as ‘sugar alcohols’ – which, are known to produce many unpleasant side effects such as severe bloating and stomach cramping. Moreover, artificial sweeteners in general have been linked to anxiety, headaches, skin irritations, chest pains, mood swings, and itchy eyes (just to name a few). Even the newest sweetener on the market, sucrolose, contains chlorine, a well-known carcigen. Chlorine has been used in poisons gas, disinfectants, pesticides and plastics. Rawxies is committed to providing low sugar snacks that do not poison the human body.
WHAT IS PALM SUGAR AND WHY IS IT DIFFERENT THAN MOST TRADITIONAL SUGARS? Sugar gets a bad rep – rightfully so. However, not all sugars are created equal. Coconut Palm Sugar is derived from the sweet nectar of the sugar blossoms that grow at the top of the tropical coconut palm tree. Coconut Palm Sugar is naturally low on the Glycemic Index (GI) and is rated as a GI 35. In comparison, honey is GI 55 and Cane Sugar GI 68. Coconut Palm Sugar has been known to deliver a slow release of energy, as opposed to cane sugar which produces drastic ‘highs’ and ‘lows’. It should be noted that while Coconut Palm Sugar is high in Potassium, Magnesium, Zinc and Iron, that it is not ‘raw’ and has been heated about 105 degrees.
WHAT IS WILDCRAFTED VANILLA? There’s a reason very few companies use such a product, because it’s extremely expensive! Callie always jokes that if there is a fire, she’s grabbing the vanilla and running! Wildcrafted vanilla is the most wonderful and authentic vanilla available. The vanilla orchid is grown on the islands of the South Pacific, where the vanilla “bean” is harvested from the flower by hand. After curing in the sun for days, the vanilla is ground into a find powder and packaged in a certified organic facility. Ground vanilla is a potent antioxidant!
WHY ARE RAWXIES CONSIDERED A ‘PRE-DIGESTED’ FOOD? Rawxies are considered a pre-digested food, because they are not heated above 105 degrees. Heating food above this point kills it’s natural enzymes. Enzymes are what our body produces to break down certain foods. However, if the food is ‘living’, the body does not need to produce enzymes and therefore the food can digest itself. Predigested foods (those that are not heated above 105 degrees) are easily digested by the body and are a great option for anyone suffering from digestive disorders.
ARE RAWXIES CERTIFIED GLUTEN FREE? Rawxies are not Certified Gluten Free due to cost restrictions. However, Rawxies kitchen is gluten-free and sources Certified Gluten-Free ingredients (including oats). Rawxies is committed to Gluten Free products and hopes to eventually become a Certified Gluten Free food.”
ROO & Rawxies:
I’m excited to share this local brand with all of you! Rawxies is a healthy snack company based in Kansas City that puts a colorful, fun and delicious twist on snacking well. Founded by an ambitious, beautiful, healthy eater–Rawxies is headed by Callie England, who has truly created unique, appealing products. Both the original Rawxies and the Omega Crunch are chock full of organic ingredients. I love a great slogan, & Rawxies nails it:
Stop Eating Crap! Boom!
I have known about the Rawxies brand for a while now, as my stepdaughter’s mother has an affiliation with the brand. You can check out her healthy living page here: Living Clean With Christine.
I suppose it was just a matter of time until Run On Organic & Rawxies connected. My interest in Rawxies peaked as I learned about the release of the Omega Crunch products, which are paleo-friendly and grain free. I was eager to scour my local health food stores to find them. To my surprise, Callie England (founder of Rawxies) generously offered to provide me with the range of Rawxies products to try and share here on ROO. She also included a vibrant tote and “Stop Eating Crap” Rawxies motto shirt to rock–major rad!
Here’s the Rawxies LineUp:
Rawxies Heart-Shaped Healthy Cookies
About: “Inspired by top fitness expert, Darby Brender, this cookie is reminiscent of an indulgent almond brownie, but with a kick of coffee.”
About: “A true crowd pleaser, this delicately sweet and soft cookie is infused with fresh lemon juice and finished with vibrant poppy seeds.”
About: “A match made in heaven, this irresistible cookie balances the sinful flavor of fresh cacao and crunchy cacao nibs, with the cooling and refreshing properties of pure mint.”
About: “Inspired by Grandma, this cookie is the epitome of banana nut bread with fresh bananas, crunchy pecans and walnuts, and delicately warming spices.”
My Thoughts on Rawxies Heart-Shaped Healthy Cookies:
Without a doubt, these healthy snacks are heads and shoulders above the traditional cookie or cracker. They are on their own planet, really. Jam packed with organic ingredients, these heart shaped cookies are delicious, fun and satisfying. I LOVE the use of wildcrafted vanilla. I find myself really gravitating towards all things vanilla–Rawxies being no exception.
Though these bars are not typically in line with my diet that is similar to a paleo-style of eating, they are invaluable in that:
-They are a great snack to have on hand for kids
-They are a gluten-free cookie (good tasting gluten-free cookies are hard to come by)
-They’re incredibly portable and convenient for on-the-go
-They’re in line with an organic way of eating (they are almost entirely organic!)
I found the Mocha Almond Fusion to be my kryptonite. I am a frequent coffee drinker, so the mocha flavor quickly grabbed ahold of me. The Mint Chocolate Chip flavor was another delicious cookie I enjoyed with coffee. I also see it being great with some coconut or almond ice cream! Lemon Poppyseed is a flavor I love for summer–so zesty and refreshing. The Banana Nut Bread cookie is the ultimate comfort flavor of the bunch–lets you enjoy the scrumptious taste of a classic with much better ingredients. If you are unsure of which one to try, buy them all! You won’t be disappointed and neither will your health/waistline 🙂
Rawxies Omega Crunch
My Thoughts on the Rawxies Omega Crunch:
These savory snacks are an absolute DREAM to have around. They’re everything I want to be eating: mostly organic, grain free, raw and delicious. I found myself walking around with the bag of Cheezy Smoked Paprika, eating them one after the next like a bag of potato chips. They’re dangerously tasty–but the best kind of dangerous. You can feel good about what you’re eating with Rawxies products.
I love how Rawxies includes wine pairing suggestions for each flavor. I have yet to try that! I like these Omega Crunch pieces as a post-run snack when I need a ready-to-eat snack. I’ve made it a habit to nosh on them alongside the stove as I’m waiting for my dinner to cook up.
All of the flavors are uniquely delicious, but the Cheezy Smoked Paprika is my favorite–it must be the kick of heat that makes this flavor stand out. That said, I loved having all three flavors on hand to have a variety. They have successfully tackled my salty tooth every time. Not only are these great to keep in the pantry at home, but I can see myself packing these in my Camelbak as a snack break during a long run or hike, as the seeds they contain would provide me with significant energy and “go” power.
I’d recommend these to any healthy minded individual. Actually, I’d recommend them to anyone, because they are phenomenal for just the taste alone! The fact that they are a high-quality, nutritious snack is icing on the cake. I will definitely restock my supply of these soon!