About Laird Superfood:
It all started with a cup of coffee.
A note from co-founder, Laird Hamilton:
“I’ve always been the sort of person that looks a little deeper at the things I consume on a daily basis. Coffee, for instance, is a morning go-to for so many people, including myself. I wondered how I could improve it.
Growing up surfing and trying to maintain consistent energy was tough and I was in need of a serious boost to keep me energized. I started to add functional fats to my coffee to fuel me throughout the day. It was more of an experiment really, and it proved to be so powerful that I started making cups of my “special coffee” for all of my friends too. Those friends noticed a positive difference and asked me what I had done to their coffee.
I realized that I had tapped into a way to help myself and my friends perform at their best using simple, clean, whole-food ingredients, and that’s how Laird Superfood came to be. For me, it’s about creating essential everyday products that are accessible for everyone. I love the Ohana we’re building and am so grateful for everyone who is a part of it.”
We are committed to the consistency and quality of the products we produce. We believe that the foods you eat should be as good for the earth as they are for you. And we believe that food should enable you to perform at the highest level, no matter what you’re doing. We promise to deliver on these values with every product we create, every day.
From a young age (approaching middle school) as highly motivated young athlete, I found myself really looking up to a few professional athletes that live their lives in a way that i aspired to. Their personal training philosophies, outlook on life and approach to nutrition.
These professional athletes are Laird Hamilton & Gabby Reece. They are both uniquely gifted in their own right, endlessly transparent, light and unveiled–and they’ve been partners + endured heaps of transformation over 20 years of marriage.
Through the years since middle school, i’ve watched them both evolve from afar as athletes, parents, professionals and business people.
When i saw they were creating Laird Superfood, I just literally couldn’t have been more stoked. Such a no-brainer. So, here i am now, 7+ years into running a blog platform comprised of all the things i believe fuel a good life. I’ve written over 400 blog posts which means i’ve tried and reviewed a whole ton of products.
One of very few out of that 400, Laird Superfood products are a mainstay + a big focus of mine now.
These guys are in a league of their own. I couldn’t be more proud to support Laird + Gabby and their brand. I even checked off a bucketlist item at the 2019 Expo West and got to meet both of them. So cool. Both of them are supremely present and authentic in real life; just as I would have imagined.
Flavor Options: Original, Original + Functional Mushrooms, Turmeric, Cacao, Vanilla, Chocolate Mint, Unsweetened, Pumpkin Spice (seasonal)
Our Superfood Creamers are an all-natural blend of pure, whole-food ingredients. If you’re looking for a clean alternative to the chemical-laden coffee creamers on the market, you’re in the right place! We never use anything artificial in our products, and all of our creamers naturally contain a full range of MCTs. Best of all…they’re absolutely delicious!
Roast Options: Medium & Dark.
Laird Superfood Peruvian Ethically Sourced Dark Roast Ground Coffee is one of the top-rated premium coffee beans in the world. Ethically Sourced:We put people and the planet first. We emphasize sustainability and social responsibility in all of our product choices. Organic:This coffee is USDA Certified Organic.
This blend comes ground.
Functional mushrooms in every sip! Supercharge your morning cup with organic coffee beans infused with three of our favorite organic functional mushrooms: Chaga, Lion’s Mane, and Cordyceps.
Just brew and add your favorite creamer – it’s that easy.
Simply put, Hydrate is freeze-dried coconut water. Each flavor of Hydrate is made with whole-food ingredients and has 72 minerals in trace amounts. No matter how you Hydrate, there’s a flavor for you. Our Hydrate Coconut Waters are free of added sugars and include nothing artificial, ever. All-natural ingredients means you know exactly what you’re putting into your water…that’s a drink you can feel good about reaching for throughout your whole day.
Flavor Options: Unsweetened, Original, Matcha
What is Instafuel? Put simply, it’s instant fuel. A functional latte that only requires one step to make. Whether you’re Original, Unsweetened, or a Matcha person, there’s an Instafuel for you.
Just add hot water and mix – it’s that easy.
*These are currently only available in participating stores. Check out their Store Locator to see if there’s a store near you.
Take your favorite Laird Superfood beverage with you on-the-go! These premium double-walled stainless steel insulated bottles keep your beverages hot or cold for hours!
This durable ceramic coffee mug was specifically designed to work with our 14″ Hand Mixer. Its large, double-mold barrel is the perfect shape for mixing your beverage without splashing or spilling.
Take your Laird Superfood experience to the next level! Our lightweight, easy to use and travel-friendly, power frother can blend Laird Superfood products to the perfect frothy texture within seconds.
Our powerful Dual-Speed Frother gives you the optimal experience with the entire line of Laird Superfood products. Create delicious coffee or tea lattes with ease, or whip up your Hydrate or Activate solutions in a matter of seconds. Includes batteries.
In a few words: exceptional quality, exceptional feels. If you read my backstory with this incredible brand (above), then it’s clear that I’m a huge advocate for the people behind the products. The products themselves are a big heaping pile of icing on the (paleo) cake 🙂
The best way to articulate how much I value these products is to walk you thru a day with me.
How I Use Laird Superfood Products in a Full Day
First thing upon waking, chug a big glass of water and get the coffee making started. We mix the medium + dark roast whole bean coffees together, grind them, then brew the coffee in our percolator (our current brew method of choice). I appreciate that with these organic beans, I don’t have to worry about ingesting pesticides or any other harmful chemicals in my cup of coffee.
When the coffee is ready (it always lights up the kitchen with the most robust, mouth watering scent), I grab my barrel mug out of the cabinet, add a heaping tablespoon of superfood creamer (I rotate the flavors; they are all awesome–but I’ve been loving the Pumpkin Spice and the Chocolate Mint lately), then I fill up my barrel mug about 3/4 of the way with the fresh coffee.
The barrel mug is so awesome for mixing things into your coffee. It’s been my staple mug for daily use (the rest of the mugs in our cabinet are sad about this, but there’s no comparison as far as capacity and functionality).
Also, I’ve been stoked to try out their new liquid creamers and have added them into the rotation as well!
Next, I use the dual speed power frother to mix the creamer into the coffee. It only take a second and then I’m ready to drink it! The creamer mixes in so easily this way. You can also use a spoon to mix; as long as your coffee is warm/hot, the creamer will dissolve easily.
Oh–and I do add a few ice cubes to my coffee because it’s usually piping hot and I want to drink it right away.
Then, when I’m leaving the house for something (nowadays it’s not as frequent but it’s usually to grocery shop, go to the dog park or head to the gym), I pour another serving of the coffee + creamer into my insulated mug andI can guarantee it will stay warm for as long as it takes me to drink it.
Also, this is a great time to use the Instafuel if you did not brew coffee at home that morning. All you do is mix the coffee + creamer powder mixture with hot water and you’re set!
After I finish my workout (I mostly do Crossfit workouts at our gym here in south Kansas City), I add a tablespoon of the pineapple mango Hydrate powder to my water and drink it shortly after finishing movement.
I notice that this helps me not feel completely drained after a workout in which I put a lot of effort in and lose a lot of sweat.
Equips Me for Each Day Ahead
In summary, the good fats + clean coffee get me fueled up to take on the day and the hydrate powder helps replenish my electrolytes and re-up my mineral intake after sweating so much (I’m a heavy sweater).
There is a noticeable difference for me in how I feel when I am regularly incorporating these products into my daily “routine”–in quotes because every day looks a bit different, but I do like to move my body at least once a day, even if it’s just working on mobility/stretching.
I aim to stay away from caffeine after noon, so if I want something warm to drink, I make an herbal tea and add a scoop of the superfood creamer to make a sort of fatty tea latte. I find that this helps me feel satiated thru the evening.
Aquamin: A Thoughtfully Selected Ingredient
An added perk that can really give you a glimpse into the thought that is put into these products; the creamers and hydrate products all contain a marine algae-derived calcium called Aquamin.
My understanding is that heavy coffee consumption over time can deplete us in certain vitamins/minerals (I’m thinking this might have something to do with caffeine causing the bladder to be more spastic).
So, to combat that and make sure that’s not an issue for you, Laird Superfood adds Aquamin to all of these products. I just think that’s super cool and good to know that you’re getting even more good fuel in these drinks/products that you may initially think.
The Laird Superfood Quality
I’m a huge advocate for Laird Superfood because I believe in the people, the products and I believe they can be beneficial to you, too. The quality and thoughtfulness of the sourcing will have you feeling good about the caliber of the fuel you’re putting into your body.
If you have any specific questions or need product recommendations, leave a comment below! I’ll answer any and all questions and will pass along questions as needed to the experts over at Team Laird Superfood 🙂
Be sure to check out my recipe for a Mushroom + Cacao Superfood Coffee featuring exclusively Laird Superfood products!