September 27, 2020

100 Percent Pure Makeup Review

The Author

Jesica Williams

Since 2012, I’ve been creating digital wellness guides and researching natural beauty products, HIIT workouts, functional exercises, body positivity, self love, and tips helping you explore wellness and feel good.

Welcome to this post: 100 Percent Pure Makeup Review. I purchased all of these products on my own.

100 Percent Pure Makeup Review

About 100 Percent Pure:

All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients.

We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes.

Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free.

We go through a painstaking process to make sure each ingredient sourced is never animal sourced.

100 percent pure makeup

All of the makeup I am wearing here is 100 Percent Pure! Love the natural look their products and these ones provide.

100 percent pure face

100 Percent Pure Makeup Review: Complexion

Mattifying Primer


Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.

My Thoughts:

As an oily human/a big time sweater, I’m always looking for ways to mitigate the oil slick that often forms on my face after a day of workouts, dog parking, powering thru the workday. This Primer is the ideal layer underneath the foundation.

It really does do a good job of taking away the shine while also adding nutrients to the skin thru the nourishing ingredients in this Mattifying Primer. Also, my makeup stays in place for longer when I apply this. About 1.5 pumps of product covers my whole face.

Fruit Pigmented Healthy Foundation – Sand & Golden Peach


Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.

My Thoughts:

This is the ideal formulation for my skin. Especially with oily skin, I prefer a foundation that doesn’t add a ton of extra dewyness to the skin. The Fruit Pigmented Healthy Foundation has just enough of a natural illuminating look without making you look too shiny.

c5CuT8j6lXwwJ2KymXtnWG PT2i6UKv2lNCRSSdaZfJxO5SYkBthon2eAruVP13mxCUGhErd

Cocoa Pigmented Bronzer – Cocoa Glow


Warm your complexion using vitamin-rich fruit and cocoa pigments, laced with luminescent gems and minerals for subtle shimmer and a sun-kissed glow.

My Thoughts:

I’m so glad I discovered this bronzer! This Cocoa Pigmented Bronzer in the shade Cocoa Glow looks very dark in comparison to my skin, but the trick is that you don’t need to apply much. Bronzer doubles as a sort of contouring shade for me as well, as I apply it from under the cheekbones to my ears for a more “chiseled” look on the face.

Not needing a ton of product to achieve a bronzed look makes this product last a long time. Another added perk is that this bronzer is what I use as an eye shadow on most days. Using it on your lids helps bring all of the hues on your face together for a more cohesive look.

nVSS3NCr 3dlRIa5gdoo4VJk3XV9wbvVzrqfPqX8Ylxq34PjDZ2wEf9NIMY8Dxtw3i5zYvxB b6cP4up1Do0zZRyw9

100 Percent Pure Makeup Review: Lips

39HshuRG5U9mSXcCAs 8vdSQRgy l0yszoxurWwnQ9pFTt FTuVvHZm6 kPsYJjEeJih61DsuTc6q3EBKdg 6chnGMZTrq120QnzrfMUy36QHJvctDbSE5GiFWlO RrIgTnbpUi=s0

Fruit Pigmented Lip Gloss – Mauvely


Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.

My Thoughts:

By itself, this shade is lighter than I typically go for, but I use it on top of the Matte Lipstick and it’s the perfect subtle pop of pink. It provides a good moisture layer on top of the lipstick, as well.

100 Percent Pure makes a few shades darker than this one (pictured in the very top photo, above), so you could also opt for those if you wanted to wear this gloss by itself and get the desired color.

As far as performance and feel goes, the formula is just awesome. It’s the ideal lip gloss. Adds the right amount of color and shine, and of course–the ingredients are the cleanest.

100 percent pure matte lipstick mojave

Fruit Pigmented Cocoa Butter Matte Lipstick – Mojave


Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butters to moisturize and soften lips.

My Thoughts:

A more matte lip is what I typically like on my own face, with just a hint of a shine. This is why I do the matte lipstick + lip gloss combo.

As far as this lipstick goes, I’m obsessed with this color. Mojave looks a bit orangey in the website photos, but it doesn’t look like that on. It elevates the natural color of the lip while still maintaining a natural look. I’m so glad I picked this color. Hooked.


100 Percent Pure Makeup Review: Eyes

100 percent pure ultra lengthening mascara

Fruit Pigmented Ultra Lengthening Mascara – Black Tea


Lengthens and separates lashes without clumping, smudging, or flaking. Coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.

My Thoughts:

The Fruit Pigmented Ultra-Lengthening Mascara does what it claims, it lengthens while also nourishing the eyelashes. I like the brush alot, too. The bristles are relatively short, which I find is helpful for separating the eyelash hairs at the root).

I apply two coats of this and it’s perfect! It’s a natural but full lash look. The only time it has ever flaked off is after an extra intense sweaty workout during the summer (actual droplets of sweat flying off the face). During normal circumstances like going out to dinner or social outings, this mascara always stays in place.

A helpful tip I discovered to make natural mascaras hold up during summer workouts is to get an empty mascara tube (I got mine on amazon for cheap, see above photo) and fill it with a non-toxic hairspray. If you apply a coat to your lashes after applying your mascara, it just helps add another barrier so that sweat doesn’t penetrate. The color in mine looks brownish just from the product mixing into the hairspray over time.

For anyone new to clean beauty–I don’t think it’s a bad thing that a mascara could come off during extreme circumstances. I say this because that means it doesn’t contain the harsh ingredients + chemicals that generic formulas do to keep the mascara in place. I don’t want that toxic stuff near by eyes. So, doing things this way is no problem for me. Hopefully that makes sense 🙂

100 percent pure pretty naked palette

Pretty Naked Palette


Fruit pigmented® makeup palette celebrates neutral tones and soft shimmer to enhance and beautify your complexion. Includes eyeshadows, blush, and highlighter.

My Thoughts:

Never thought I would be a palette girl because I didn’t think I needed all of that product to achieve my desired makeup look. However,  this palette is perfect for me.

This is one of many palettes that 100 Percent Pure makes, and I feel happy I started with this one because it’s very versatile. You can achieve a very natural look with it, or ramp it up with a bit more product. The Pretty Naked Palette includes a highlighter, blush and 3 different eye shadow shades.

I don’t use the eyeshadows as often as the blush and highlighter, but I like the shades for when I want to wear them. I actually mix all 3 together by dipping my brush into one after the next, then applying. It works for me!

p14ac UWM thvBtzzDjNqK1msgK2PV Phdx7nZjby5AyKQk4Vqx7mzuc3xU8pzfJxrxZP

100 Percent Pure Makeup Review: Skincare

Multi-Vitamin PM Serum


Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.

My Thoughts:

After about 3 months of using this daily, I have noticed that a lot of the hyperpigmentation on my face has gone away. My complexion overall looks more even. Before purchasing this product, I did some research on Vitamin C for skin and reduction of hyperpigmenation is one of the listed benefits. Happy with this serum!

Coffee Bean Caffeine Eye Cream


De-puffs, boosts circulation, and brightens dark circles with caffeine from coffee and green tea. Anti-aging vitamins and rosehip promote a youthful eye area.

My Thoughts:

I only tried a sample size of this one but it was enough for me to be interested in buying the full size. It smells incredible (and not from artificial fragrance), and it left my skin feeling so soft and boosted.

I will say that I’m not a huge proponent of eye creams, as I think using your moisturizer/serums on your under eye area works great. I ended up using this on my whole face and loved the feel. I’d be interested in using it consistently to “wake up” the skin in the mornings.

ZtToJJdYoJ1fT9m4gepjFHf E39tSoSfzN7GjhP7xk1jso3eANcXclAGytMyK0UL5AghB8yRxSIYoA8rCi9boiFcft3S8FPtSEUcVyXyuETxQ3D1xVeGZ2O khh30auByie6DD3D=s0

100 Percent Pure Makeup Review: Hair Care

Kelp + Mint Volumizing Shampoo


Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Kelp + Mint Volumizing Conditioner


Invigorating conditioner refreshes the scalp with peppermint while hydrating, smoothing, and strengthening strands with sea kelp for enhanced shine and volume.

Burdock + Neem Healthy Scalp Shampoo


Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

Burdock + Neem Healthy Scalp Conditioner


Purifies to unclog pores and stimulate circulation in the scalp. Intense hydration helps to alleviate dryness, itching and flaking for healthy, nourished hair.

Thoughts on the Haircare products I tried:

I only had sample sizes of each hair product, but I absolutely loved all of them. Both of the shampoos I found to be clarifying without stripping the scalp, and the conditioners provided lots of slip + detangling power.

They felt so easy to use and the formulas smelt amazing. I look forward to using the full-sized versions of these haircare products.

100 percent pure products

Thank you for stopping by my 100 Percent Pure Makeup Review.

Related Posts

6 Clean Hand Creams for Dry Hands
6 Clean Hand Creams for Dry Hands

Welcome to this post: 6 Clean Hand Creams for Dry Hands. The cooler months are upon us! Many of us may find ourselves washing our hands more than normal these days. Thus, that frequency paired with the cold temps often makes for dry hands. Too, hand dryness can...

read more
11 Clean Makeup Brands to Try (+ 3 to Avoid)
11 Clean Makeup Brands to Try (+ 3 to Avoid)

Welcome to this post: 11 Clean Makeup Brands to Try (+ 3 to Avoid). Each year, there are more and more beauty brands coming onto the market claiming the words "clean beauty." I realize it's tough to sift thru the marketing and decipher which ones are what they are...

read more



Leave a Reply