August 18, 2021

11 Clean Makeup Brands to Try (+ 3 to Avoid)

The Author

Jesica Williams

Since 2012, I’ve been creating digital wellness guides and researching natural beauty products, HIIT workouts, functional exercises, body positivity, self love, and tips helping you explore wellness and feel good.

Welcome to this post: 11 Clean Makeup Brands to Try (+ 3 to Avoid).

Each year, there are more and more beauty brands coming onto the market claiming the words “clean beauty.” I realize it’s tough to sift thru the marketing and decipher which ones are what they are claiming to be. I’ve been researching and trying clean beauty brands since 2012. With this experience, I’ve been able to come up with a solid list of brands that I recommend.

This list is for my family, friends & my community here on my blog + social media. These are the products on my bathroom vanity’s counter as I type this. There are a few newer tries on this list, but most of these brands are ones I’ve used for years now.

I did my best to give you an idea for whom each brand is great for. Of course, all of us are different and have different wants in terms of makeup. If you have any specific questions on how certain products apply/perform, feel free to leave any questions in the comments below! Also, be sure to check out the popular brands listed below to avoid.


Vapour Beauty

Code GOODER15 for 15% off

Intentionally plant derived. Unconventionally clean. Moreover, they are deliberately sustainable. Vapour is about celebrating your individual skin tone. Also, their radiance-amplifying formulas elevate your natural beauty.

Great for: the clean beauty obsessed

My Top 3 Product Picks:

Aura Multi Stick (for lips, cheeks & lids) – Eros

Brow Definer

Mesmerize Mascara

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Fitglow Beauty

Fitglow Beauty believes in ethically sourced, plant-based ingredients. Additionally, it’s important to them that their formulas are effective. Extensive research confirms their efficacy. Furthermore, they are Certified Clean by Think Dirty.

Great for: non-toxic beauty lovers who seek performance

My Top 3 Product Picks:

-Vita Active Foundation (3.5 during the summer, 3 during the winter. Sometimes I mix them both.

Vegan Good Lash Mascara

Night Lash & Brow Serum

You’re reading: 11 Clean Makeup Brands to Try (+ 3 to Avoid).

clean beauty natural makeup products
zuii organic australia

Zuii Organic

Use Zuii Organic coupon code JESICA10 for 10% off

Cruelty-free makeup out of Australia including a range that includes foundation, bronzer, and lip color.

Great for: seekers of good, clean, effective makeup that packs natural staying power.

My Top 3 Product Picks:

Flora Colour Collective Primer

Lux Flawless Foundation

Flora Powder Contour Bronzer

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Bellapierre Cosmetics

Bellapierre’s products reflect purity, quality & simplicity. Also, they are vegan, mineral based & cruelty free. Furthermore, their line is free of toxins & parabens.

Great for: natural-seeking beauties who like a pop of color & even some shimmer.

My Top 3 Product Picks:

Mineral Foundation – Latte

Blush – Desert Rose

Bronzer – Peony

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Araza Beauty

Code FEELMOREGOODER for 10% off

Araza is anything but conventional. They are passionate about healing beauty & healthy skin. They don’t mess around with any ingredients that are not clean. Araza’s products are derived from organic, plant based ingredients, healthy fats and minerals. This formula of components work together synergistically to create complexion-loving, clean cosmetics. 

Great for: paleo peeps! Also, dry skin & dewy complexion lovers. If you have oily skin, you’ll love setting with their powder foundation.

My Top 3 Product Picks:

Mango Cream Color Pot – Dusk

All-In-One Coconut Cream Foundation – 340 during the summer, 280 or 220 during the winter. Sometimes I mix them both.

Jojoba Infused Mineral Powder Foundation – Warm Medium


100 Percent Pure

Their name isn’t just their name. It reflects their actual ingredients lists. In addition, 100 Percent Pure is committed to being environmentally sustainable. Moreover, they are passionate about creating healthy, pure products that are made with kindness, compassion & empathy. This line is amazingly pigmented with fruit, vegetables, tea & cacao.

100 Percent Pure’s line is expansive, similar to Mineral Fusion’s line (mentioned right below).

Great for: new clean beauty product users who are looking to replace the toxic products in their makeup stash.

My Top 3 Product Picks:

Fruit Pigmented Healthy Foundation – Creme during the winter, Sand during the summer. Sometimes I mix them both.

Cocoa Pigmented Bronzer – Cocoa Glow

-Fruit Pigmented Blush – Berry

You’re reading: 11 Clean Makeup Brands to Try (+ 3 to Avoid).

MF Cosmetics 3 1573576552880

Mineral Fusion

Since 2007, Mineral Fusion has been offering smarter makeup that is suitable for even sensitive skin. Their expansive line if free of gluten, parabens, talc, artificial colors, synthetic fragrances, SLS, and phthalates. They never conduct animal testing & are EWG Verified.

Great for: a clean beauty lover who likes restocking at their local Whole Foods or Sprouts. You could stock your entire makeup bag (even nail polish) with Mineral Fusion products.

My Top 3 Product Picks:

-Pressed Powder Foundation – Olive 2

-Liquid Mineral Concealer – Warm

-Sheer Moisture Lip Tint – Flicker Berry

inika organic makeup

Inika Organic

Inika Organic upholds a strong clean beauty standard. Coming from Australia, this brand is amongst the best coming from this continent.

Great for: luxurious clean beauty product lovers

My Top 3 Product Picks:

-Long Lash Vegan Mascara

-Certified Organic Matte Perfection Primer

-Organic Lipstick – Cherry Blossom

clove and hallow cosmetics makeup

Clove & Hallow

Code AFFILIATE15 for 15% off

Sustainable packaging, bold shades & products that perform. Clove & Hallow was formulated by makeup artist Sarah Biggers-Stewart. Additionally, this line contains 15 or fewer safe and ethically sourced ingredients.

Great for: seekers of a simple, beautiful line

My Top 3 Product Picks:

Sunrise Pressed Pigment Palette

Blurflex Priming Serum

Bronzing Powder – Bora Bora

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Ere Perez Cosmetics

Ere Perez began all the way back in 2002.They feature superfood & nourishing ingredients from nature. They started with a single mascara formula & have come a long way from there. Additionally, their Argan Brow Hero product was the first one I tried from them. I could tell right away that this brand was forward thinking.

Great for: ethical beauty fans & advocates

My Top 3 Product Picks:

Argan Brow Hero

Natural Almond Brow Pencil

Arnica Concealer – Honey

You’re reading: 11 Clean Makeup Brands to Try (+ 3 to Avoid).

be natural organics makeup clean beauty

Be Natural Organics

Be Natural Organics was born out of inspiration to stay far away from the toxins & carcinogens common in most cosmetics products. Their products provide benefits without containing any harmful preservatives or fillers.

This brand’s passion for the cleanliness of what goes onto our skin is clear as day. It’s refreshing to know they exist and are so committed to purity from such a genuine place.

Great for: small batch, handcrafted clean makeup lovers

My Top 3 Product Picks:

Camouflage Cream – 20 Flawless

-Organic Lipstick – Antique Rose

Organic Eyeshadow – Bamboo

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Lily Lolo Natural Makeup

Lily Lolo’s site shares that they are the original natural makeup line from Europe. They harmonize natural, chemical-free ingredients with mineral based technology. Their line contains no nasties, no parabens, no synthetic dyes and no nano-particles. Some of their ingredients even have anti-bacterial properties to help fuel healthy skin.

Great for: all clean beauty lovers

My Top 3 Product Picks:

Natural Mascara

Montego Bay Pressed Bronzer

Makeup Mist

For the Zero Wasters

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Billion Dollar Beauty

I know I know, I initially had a hard time with the name of this brand, too. But, this is a really neat product. Zero waste lifestylers: this is your jam. Billion Dollar Beauty really helps simplify your makeup pile with this beauty box. This beauty box has options for brows, blush, highlighter, eyeshadow, lips, brushes & tools.

The cosmetics themselves are vegan, paraben-free, cruelty-free & the pans are magnetic. It’s makes traveling with makeup a sinch. I particularly really love their brushes. They have charcoal-infused bristles & apply makeup really evenly.

Great for: Zero Waste lifestylers

My Top 3 Product Picks:

Brow Pomade – Taupe

Highlighter – Enchantment

Blush – Amour

3 Makeup Brands to Avoid

beauty trends blogs daily beauty reporter 2016 01 15 too faced facts
Too Faced
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Urban Decay
fenty final 1
Fenty Beauty

Too Faced, Urban Decay & Fenty Beauty are all popular cosmetics lines available in Ulta, Sephora & department stores like Macy’s. In addition, they sell plenty of product and have loyal followings, it seems. However, I think it’s important to know what you’re getting.

Firstly, Too Faced products contain additives like Yellow 5 Lake & Blue 1 Lake. Remember, these sketchy ingredients are going onto your skin! Also, sometimes in and around your eyes, too. Obviously, it depends on the product. All of it is concerning, though. For example, these two ingredients are rated 6 & 7 in the EWG Database. They are concerning & pose risks for toxic accumulation in your organs.

Secondly, Urban Decay Cosmetics products also contain ingredients like Yellow 5 Lake. This poses the same health risks. In addition, ingredients like Talc & Teflon are found. Both imply concerns in regards to immunotoxicity, allergies & even cancer. Literally, it’s not okay. You deserve better in terms of makeup ingredients.

Lastly, Fenty Beauty is a super trendy makeup brand created by artist Rihanna. I would to love it, but the ingredients are just not the best. A few of their products contain Talc & Titanium dioxide. The risks associated with these ingredients include system toxicity & cancer.

Thank you for stopping by this post: 11 Clean Makeup Brands to Try (+ 3 to Avoid).

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