Welcome to this post: Best Clean Beauty Makeup Brands.
Each year, there are more and more beauty brands coming onto the market claiming the words “clean beauty.” I realize it’s tough to sift thru the marketing and decipher which ones are what they are claiming to be. I’ve been researching and trying clean beauty brands since 2012. With this experience, I’ve been able to come up with a solid list of brands that I recommend.
This list is for my family, friends & my community here on my blog + social media. These are the products on my bathroom vanity’s counter as I type this. There are a few newer tries on this list, but most of these brands are ones I’ve used for years now.
I did my best to give you an idea for whom each brand is great for. Of course, all of us are different and have different wants in terms of makeup. If you have any specific questions on how certain products apply/perform, feel free to leave any questions in the comments below! Also, be sure to check out the popular brands listed below to avoid.
Best Clean Beauty Makeup Brands
Fitglow Beauty believes in ethically sourced, plant-based ingredients. Additionally, it’s important to them that their formulas are effective. Extensive research confirms their efficacy. Furthermore, they are Certified Clean by Think Dirty. I definitely had to include Fitglow in my roundup of the Best Clean Makeup Brands 2022.
Great for: non-toxic beauty lovers who seek performance
My Top 3 Product Picks:
-Foundation+ (3.5 during the summer, 3 during the winter. Sometimes I mix them both.
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Cruelty-free makeup out of Australia including a range that includes foundation, bronzer, and lip color.
Great for: seekers of good, clean, effective makeup that packs natural staying power.
My Top 3 Product Picks:
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Araza is anything but conventional. They are passionate about healing beauty & healthy skin. They don’t mess around with any ingredients that are not clean. Araza’s products are derived from organic, plant based ingredients, healthy fats and minerals. This formula of components work together synergistically to create complexion-loving, clean cosmetics.
Great for: paleo peeps! Also, dry skin & dewy complexion lovers. If you have oily skin, you’ll love setting with their powder foundation. I use this brand daily & definitely had to include Araza in my roundup of the Best Clean Makeup Brands 2022.
My Top 3 Product Picks:
–All-In-One Coconut Cream Foundation – 340 during the summer, 280 or 220 during the winter. Sometimes I mix them both.
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Their name isn’t just their name. It reflects their actual ingredients lists. In addition, 100 Percent Pure is committed to being environmentally sustainable. Moreover, they are passionate about creating healthy, pure products that are made with kindness, compassion & empathy. This line is amazingly pigmented with fruit, vegetables, tea & cacao.
100 Percent Pure’s line is expansive, similar to Mineral Fusion’s line (mentioned right below).
Great for: new clean beauty product users who are looking to replace the toxic products in their makeup stash. I definitely had to include this expansive brand in my roundup of the Best Clean Makeup Brands 2022.
My Top 3 Product Picks:
–Fruit Pigmented Healthy Foundation – Creme during the winter, Sand during the summer. Sometimes I mix them both.
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Mineral Fusion
Since 2007, Mineral Fusion has been offering smarter makeup that is suitable for even sensitive skin. Their expansive line if free of gluten, parabens, talc, artificial colors, synthetic fragrances, SLS, and phthalates. They never conduct animal testing & are EWG Verified.
Great for: a clean beauty lover who likes restocking at their local Whole Foods or Sprouts. You could stock your entire makeup bag (even nail polish) with Mineral Fusion products.
My Top 3 Product Picks:
-Pressed Powder Foundation – Olive 2
-Liquid Mineral Concealer – Warm
-Sheer Moisture Lip Tint – Flicker Berry
Inika Organic
Inika Organic upholds a strong clean beauty standard. Coming from Australia, this brand is amongst the best coming from this continent.
Great for: luxurious clean beauty product lovers
My Top 3 Product Picks:
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Ere Perez Cosmetics
Ere Perez began all the way back in 2002.They feature superfood & nourishing ingredients from nature. They started with a single mascara formula & have come a long way from there. Additionally, their Argan Brow Hero product was the first one I tried from them. I could tell right away that this brand was forward thinking.
Great for: ethical beauty fans & advocates
My Top 3 Product Picks:
Be Natural Organics
Be Natural Organics was born out of inspiration to stay far away from the toxins & carcinogens common in most cosmetics products. Their products provide benefits without containing any harmful preservatives or fillers.
This brand’s passion for the cleanliness of what goes onto our skin is clear as day. It’s refreshing to know they exist and are so committed to purity from such a genuine place.
Great for: small batch, handcrafted clean makeup lovers
My Top 3 Product Picks:
–Camouflage Cream – 20 Flawless
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Lily Lolo Natural Makeup
Lily Lolo’s site shares that they are the original natural makeup line from Europe. They harmonize natural, chemical-free ingredients with mineral based technology. Their line contains no nasties, no parabens, no synthetic dyes and no nano-particles. Some of their ingredients even have anti-bacterial properties to help fuel healthy skin.
Great for: all clean beauty lovers
My Top 3 Product Picks:
You’re reading: Best Clean Beauty Makeup Brands.
3 Makeup Brands to Avoid
Too Faced, Urban Decay & Fenty Beauty are all popular cosmetics lines available in Ulta, Sephora & department stores like Macy’s. In addition, they sell plenty of product and have loyal followings, it seems. However, I think it’s important to know what you’re getting.
Firstly, Too Faced products contain additives like Yellow 5 Lake & Blue 1 Lake. Remember, these sketchy ingredients are going onto your skin! Also, sometimes in and around your eyes, too. Obviously, it depends on the product. All of it is concerning, though. For example, these two ingredients are rated 6 & 7 in the EWG Database. They are concerning & pose risks for toxic accumulation in your organs.
Secondly, Urban Decay Cosmetics products also contain ingredients like Yellow 5 Lake. This poses the same health risks. In addition, ingredients like Talc & Teflon are found. Both imply concerns in regards to immunotoxicity, allergies & even cancer. Literally, it’s not okay. You deserve better in terms of makeup ingredients.
Lastly, Fenty Beauty is a super trendy makeup brand created by artist Rihanna. I would to love it, but the ingredients are just not the best. A few of their products contain Talc & Titanium dioxide. The risks associated with these ingredients include system toxicity & cancer.
While sharing my favorites, I felt it also important to point out in this Best Clean Makeup Brands 2022 post some brands that have much room for improvement.
Thank you for stopping by this post: Best Clean Beauty Makeup Brands.
I hope you found it helpful and discovered some brands you’ll try soon.
Maybe you landed on this blog post because you were searching the web for “affordable clean makeup brands”, “clean makeup brands”, “clean girl aesthetic”, “clean girl makeup look”, “clean girl makeup”, “clean makeup look”, “talc free makeup”, “tower 28”, “ilia makeup”, “rms beauty”, “thrive cosmetics”, “talc free makeup brands”, “hyaluronic acid”, “best clean makeup brands”, or “most toxic makeup brands”, “what are the best non toxic makeup brands”, “clear brow gel”, or “chemical free makeup list” or “clean makeup brands at target”.
No matter what brought you here, I’m truly grateful. I’ve been working hard to create these resources since 2012. I’m fueled by our collective desire for a healthier existence.
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