W3ll People Bio Brightener Priming Serum

W3ll People Bio Brightener Priming Serum fades the lines between makeup and skincare. This lightweight priming serum is a beautiful blend of botanicals that work hard in this formula. Ingredients include soothing aloe, nutrient-dense broccoli seed oil, and antioxidant-rich jojoba oil. These ingredients instantly nourish skin for a smooth, even-looking finish. This primer is perfect for as a pre-makeup layer, it boosts wear-time throughout the day and provides a healthy glow.

W3ll People Bio Brightener Priming Serum is a weightless priming skin brightening serum that grips makeup for long-lasting wear while imparting skin with a healthy glow.


  • Use as a face primer for long-lasting makeup or alone to give skin a dewy glow
  • Nourishes, brightens, and soothes skin
  • Weightless formula creates a smooth application
  • Enriched with plant-based ingredients like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil

Create a smooth canvas for long-lasting makeup with this skin-brightening serum. The ultimate skincare and makeup hybrid, the weightless formula conditions and preps your face for a silky application while restoring your skin’s healthy radiance. Skin-boosting botanicals like Aloe Vera, Broccoli Seed Oil, and Jojoba Oil work to hydrate, soothe, and even out skin tone, promoting a youthful, glowing complexion.

Plant-powered ingredients:

  • Aloe Vera: Hydrates, soothes, and calms the delicate skin around the eye
  • Broccoli Seed Oil: A natural substitute for dimethicone that brightens and smoothes skin
  • Jojoba Oil: Makes skin look and feel hydrated

W3ll People Bio Brightener Priming Serum is dermatologist-developed, vegan, and cruelty-free. W3LL People is both PETA Cruelty-Free and Leaping Bunny certified. W3LL People has been making award-winning beauty from premium, plant-powered ingredients long before it was cool. They make formulas that give skin a glowing, healthy look, while also respecting the planet.