August 18, 2021

Beauty Blogger’s Best Clean Makeup Brands

The Author

Jesica Williams

Since 2012, I’ve been creating digital wellness guides and researching natural beauty products, HIIT workouts, functional exercises, body positivity, self love, and tips helping you explore wellness and feel good.

best clean beauty makeup brands 2023

Welcome to this post: Beauty Blogger’s Best Clean Makeup Brands.

Each year, there are more and more beauty brands coming onto the market claiming the words “clean beauty.” With the wave of this newfound consciousness surrounding better ingredients, there are just as many brands that are being manipulative with their marketing and using strategies like greenwashing to convince you that their product is clean, even though it’s truly not. Perhaps, the brand uses a few better ingredients, but the ingredient list as a whole is still concerning. It’s as if they are trying to get a piece of the :”clean beauty pie” without actually putting the money, time, and efforts into the sourcing and implementing better-for-you ingredients.

I realize it’s tough to sift thru the marketing and decipher which ones are what they are claiming to be. I’ve been researching and trying clean beauty brands since 2012. With over 11 years of experience of pouring myself into this, I’ve been able to come up with a solid list of brands that I recommend.

Makeup Products to Improve the Health of Your Complexion

One of my very favorite parts of using these clean makeup products is that they are actually beneficial for your skin. Contrary to most conventional makeup, these products contain ingredients that nourish and hydrate the skin, while they are also helping you achieve the makeup look you desire.

The formulations that these brands have come up with are absolutely an art form. They have masterfully blended botanicals, clays, and fruit pigments to elevate and illuminate your look, without all of the skin-damaging chemicals and ingredients in drug store cosmetics.

Skeptical If Clean Beauty Products Will Be Suitable for You?

And, if you have formed your opinion on clean beauty products that you tried 5-10 years ago, I assure you it’s worth giving them another shot. Formulas have come such a long way in that time and there are more brands than ever that have mastered their products and made them perform just as well as the products you have become accustomed to using on a daily basis.

Does Clean Makeup Actually Work?

One of the most common apprehensions I hear about switching to clean makeup products is this fear that the products simply will not hold up, last all day, and perform. However, I can tell you with certainty that is completely falsehood. I have had some of my longest workdays complete with an outdoor workout in this makeup, and by the end of the day, it doesn’t look too bad and it has somehow held up. It just goes to show that you don’t need harsh toxic ingredients to make makeup that lasts, performs, holds up all day, and doesn’t let you down.

Beauty Blogger’s Best Clean Makeup Brands

This list is for my family, friends & my community here on my blog + social media. These are the products on my bathroom vanity’s counter as I type this. There are a few newer tries on this list, but most of these brands are ones I’ve used for many years now.

I did my best to give you an idea for whom each brand is great for. Of course, all of us are different and have different wants in terms of makeup. If you have any specific questions on how certain products apply/perform, feel free to leave any questions in the comments below! Also, be sure to check out the popular brands listed below to avoid.

Fitglow Beauty

Fitglow Beauty believes in ethically sourced, plant-based ingredients. Additionally, it’s important to them that their formulas are effective. Extensive research confirms their efficacy. Furthermore, they are Certified Clean by Think Dirty. I definitely had to include Fitglow in my roundup of the Best Clean Makeup Brands 2022.

Great for: non-toxic beauty lovers who seek performance

My Top 3 Product Picks:

-Foundation+ (3.5 during the summer, 3 during the winter. Sometimes I mix them both.

Vegan Good Lash Mascara

Redness Rescue Cream

Best Clean Makeup Brands 2022 fitglow

You’re reading: Beauty Blogger’s Best Clean Makeup Brands.

best clean beauty makeup brands 2023
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Araza Beauty

Code FEELMOREGOODER for 10% off

Araza is anything but conventional. They are passionate about healing beauty & healthy skin. They don’t mess around with any ingredients that are not clean. Araza’s products are derived from organic, plant based ingredients, healthy fats and minerals. This formula of components work together synergistically to create complexion-loving, clean cosmetics

Great for: paleo peeps! Also, dry skin & dewy complexion lovers. If you have oily skin, you’ll love setting with their powder foundation. I use this brand daily & definitely had to include Araza in my roundup.

My Top 3 Araza Beauty Product Picks:

Mango Cream Color Pot – Dusk

All-In-One Coconut Cream Foundation – 340 during the summer, 280 or 220 during the winter. Sometimes I mix them both.

Jojoba Infused Mineral Powder Foundation – Warm Medium

Zuii Organic

Use Zuii Organic coupon code JESICA10 for 10% off

Cruelty-free makeup out of Australia including a range that includes foundation, bronzer, and lip color.

Great for: seekers of good, clean, effective makeup that packs natural staying power.

My Top 3 Zuii Organic Product Picks:

Flora Colour Collective Primer

Lux Flawless Foundation

Flora Powder Contour Bronzer

zuii organic australia

You’re reading: Beauty Blogger’s Best Clean Makeup Brands.


100 Percent Pure

Code FEELMOREGOODER15 for 15% off

Their name isn’t just their name. It reflects their actual ingredients lists. In addition, 100 Percent Pure is committed to being environmentally sustainable. Moreover, they are passionate about creating healthy, pure products that are made with kindness, compassion & empathy. This line is amazingly pigmented with fruit, vegetables, tea & cacao.

100 Percent Pure’s line is expansive, similar to Mineral Fusion’s line (mentioned right below).

Great for: new clean beauty product users who are looking to replace the toxic products in their makeup stash. I definitely had to include this expansive brand in my roundup.

My Top 3 100 Percent Pure Product Picks:

Fruit Pigmented Healthy Foundation – Creme during the winter, Sand during the summer. Sometimes I mix them both.

Cocoa Pigmented Bronzer – Cocoa Glow

-Fruit Pigmented Blush – Berry

You’re reading: Beauty Blogger’s Best Clean Makeup Brands.

Mineral Fusion

Since 2007, Mineral Fusion has been offering smarter makeup that is suitable for even sensitive skin. Their expansive line if free of gluten, parabens, talc, artificial colors, synthetic fragrances, SLS, and phthalates. They never conduct animal testing & are EWG Verified.

Great for: a clean beauty lover who likes restocking at their local Whole Foods or Sprouts. You could stock your entire makeup bag (even nail polish) with Mineral Fusion products.

My Top 3 Mineral Fusion Product Picks:

Pressed Powder Foundation – Olive 2

Liquid Mineral Concealer – Warm

Sheer Moisture Lip Tint – Flicker Berry

MF Cosmetics 3 1573576552880
inika organic makeup Best Clean Makeup Brands 2022

Inika Organic

Inika Organic upholds a strong clean beauty standard. Coming from Australia, this brand is amongst the best coming from this continent.

Great for: luxurious clean beauty product lovers

My Top 3 Inika Organic Product Picks:

Long Lash Vegan Mascara

Certified Organic Matte Perfection Primer

Organic Lipstick – Cherry Blossom

You’re reading: Beauty Blogger’s Best Clean Makeup Brands.

Ere Perez Cosmetics

Ere Perez began all the way back in 2002.They feature superfood & nourishing ingredients from nature. They started with a single mascara formula & have come a long way from there. Additionally, their Argan Brow Hero product was the first one I tried from them. I could tell right away that this brand was forward thinking.

Great for: ethical beauty fans & advocates

My Top 3 Ere Perez Product Picks:

Argan Brow Hero

Natural Almond Brow Pencil

Arnica Concealer – Honey

Best Clean Makeup Brands 2022 ere perez cosmetics
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Lily Lolo

Lily Lolo’s site shares that they are the original natural makeup line from Europe. They harmonize natural, chemical-free ingredients with mineral based technology. Their line contains no nasties, no parabens, no synthetic dyes and no nano-particles. Some of their ingredients even have anti-bacterial properties to help fuel healthy skin.

Great for: all clean beauty lovers

My Top 3 Lily Lolo Product Picks:

Natural Mascara

Montego Bay Pressed Bronzer

Makeup Mist

You’re reading: Beauty Blogger’s Best Clean Makeup Brands.

3 Makeup Brands to Avoid

Too Faced, Urban Decay & Fenty Beauty are all popular cosmetics lines available in Ulta, Sephora & department stores like Macy’s. In addition, they sell plenty of product and have loyal followings, it seems. However, I think it’s important to know what you’re getting.

Firstly, Too Faced products contain additives like Yellow 5 Lake & Blue 1 Lake. Remember, these sketchy ingredients are going onto your skin! Also, sometimes in and around your eyes, too. Obviously, it depends on the product. All of it is concerning, though. For example, these two ingredients are rated 6 & 7 in the EWG Database. They are concerning & pose risks for toxic accumulation in your organs.

Secondly, Urban Decay Cosmetics products also contain ingredients like Yellow 5 Lake. This poses the same health risks. In addition, ingredients like Talc & Teflon are found. Both imply concerns in regards to immunotoxicity, allergies & even cancer. Literally, it’s not okay. You deserve better in terms of makeup ingredients.

Lastly, Fenty Beauty is a super trendy makeup brand created by artist Rihanna. I would to love it, but the ingredients are just not the best. A few of their products contain Talc & Titanium dioxide. The risks associated with these ingredients include system toxicity & cancer.

While sharing my favorites, I felt it also important to point out in this post that some brands that have much room for improvement.

Thank you for stopping by this post: Beauty Blogger’s Best Clean Makeup Brands.

I hope you found it helpful and discovered some brands you’ll try soon.

Maybe you landed on this blog post because you were searching the web for “What makeup brand is the healthiest?”, “Is elf makeup clean?”, “What is the cleanest foundation?”, “Is Bare Minerals a clean brand?, “affordable clean makeup brands”, “best clean beauty products”, “best clean beauty brands”, “loose mineral foundation”, “chemical free makeup”, “beauty nontoxic makeup product recommendations”, “clean makeup brands”, “natural cleanest makeup brands, “natural and organic makeup brands”, “best clean beauty products”, “, “thrive cosmetics”, “talc free makeup brands”, “most toxic makeup brands”, “what are the best non toxic makeup brands”, “clear brow gel”, “beauty blogger’s best clean makeup brands”, or “chemical free makeup list” or “clean makeup brands at target”.

No matter what brought you here, I’m truly grateful. I’ve been working hard to create these resources since 2012. I’m fueled by our collective desire for a healthier existence.

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